Days Sales Outstanding (DSO)
Target: DSO under 45 days.
Days sales outstanding is the primary cash flow KPI for accounting firms. Firms with DSO consistently under 45 days have tighter billing cycles, clear invoice-to-payment expectations with clients, and fewer collection disputes. DSO between 45–60 days is common but indicates friction in billing or collections. DSO above 60 days almost always reflects a systemic issue — whether in billing velocity, client terms, or follow-up cadence — rather than isolated slow-pay clients.
